Since Ford, GM and Chrysler are no longer the world’s largest automakers, the term “Detroit 3″ has become more common than “Big 3.”
But news this week says it may soon be the Detroit 2.
General Motors Corp. could swallow Chrysler LLC and end the Auburn Hills automaker’s 83-year existence under one scenario being discussed by GM and Chrysler’s owner, Cerberus Capital Management LP, said a source briefed on the talks.
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Besides the Jeep brand and Chrysler’s minivans, the company has few assets of value to its bigger rival, he said.
I’ve always thought that Detroit would eventually just have one car company (GM) and that would be the end of it. It looks like that may be the way this is going, although I’m sure there are many in Auburn Hills that would like to keep it from happening.
GM would be losing a key competitor by doing this, so it’s probably a good move for them in that sense. The Jeep brand is probably the only major SUV brand that will remain popular if gas prices continue to hover between $3 and $4–and with gas falling, they may do even better.
And I would venture to guess that it’s better to have two companies working on a green car versus three.
But I can’t stress how much this could change Detroit. Thousands of people work for Chrysler HQ and at an enormous Chrysler plant on Detroit’s east side. Some would get jobs with GM, but the VAST majority would be out of jobs. Dozens of “Chrysler-Jeep Superstores” would close.
The Western Suburbs, where many of the high up Chrysler people live, would see more foreclosures of expensive homes that nobody can buy anymore, and the Northern suburbs would see thousands of foreclosures due to lost assembly line jobs. This could lead to instability even in Chase and Bank of America, Detroit’s two largest lenders, and the only two major banks in the U.S. that have remained stable through this economic crisis.
I’m torn. This could help save GM, which Detroit would be nothing without, but it could also lead to a mass exodus from the area and (further) economic instability.
I do not envy the people making this decision, nor the people who will have to deal with its consequences.